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Managing the Emotional Homeowner$147
This eight-chapter mini-course on video is for professional contractors that do home remodeling projects. Because remodelers work in customers' homes, often while the homeowner is still living in the home, how they manage that customer experience can make or break their business. "Managing the Emotional Homeowner" will assist the professional remodeler in managing the customer experience as well as the project.
Mr. Lupberger is an experienced remodeler and recognized expert who has been in the remodeling industry for over 20 years, as both a Design/Build remodeling contractor, and then as a provider of educational products and services to the remodeling industry. He has presented programs at all the trade shows (KBIS, the Remodeling Show, and JLC Live Conferences), and continues to work with industry associations around the country. He explains how to understand customers' fears during the disruption and expense of remodeling. He reviews step-by-step techniques on how to deal with emotional homeowners, how to systemize communications, and how to turn a crisis situation into an opportunity to create a happy customer...one that is pleased to give referrals.
Each chapter is under ten minutes in length. Once purchased, the mini-course can also be downloaded as a series of podcasts or as an e-book that can be printed and read in chapters. The purchase of this course also comes with an optional one-hour coaching session by phone on how to successfully implement the program (this alone is worth the price of the minicourse).
Chapters
Chapter 1. "Managing Expectations"
length: 4 min
What are homeowner expectations before a project starts? If based on the numerous home improvement shows now on television, those expectations are often unrealistic. In this chapter, David explains how successful building pros establish clear and realistic expectations from the 1st meeting on. Clear expectations are the foundation to a successful project.
» View David Lupberger's information on Managing Expectations on GuruTube
Chapter 2. "Understanding the Homeowner’s Position"
length: 5 min
Every remodeling project starts with some element of "de-construction" before "re-construction" can take place. A homeowner's biggest asset is their house, so financial risk accompanies any building project. In this chapter, David dives into some basic fears that homeowners experience before any project. By understanding each of these and how the customer is feeling about each one, the remodeler can successfully manage those fears and earn the homeowner’s trust.
Chapter 3. "The Homeowner Roller Coaster"
length: 8 min
The longer the project, the bigger the range of emotions homeowners endure. Before any project starts, the successful professional reviews the roller coaster of emotions that accompany most projects. In this chapter, David explains in detail the path and arc of the roller coaster. Sharing this "path and arc" of emotions will help the remodeler manage homeowner expectations by helping homeowners understand the ups and downs in every project. Once they understand the roller coaster concept, the contractor can guide them through it every step of the way.
Chapter 4. "The Four Elements of Trust"
length: 8 min
When a homeowner signs a contract, they are placing their trust in the contractor. In this chapter, David reviews the four elements of trust that, if followed, will eliminate 90% of the issues that arise on every project.
Chapter 5. "Manage the Process"
length: 8 min
There are 4 tools contractors can use to manage the homeowner process. In this Chapter, David shows how these simple tools create a documented "paper trail" to manage the homeowner experience from the first meeting until the conclusion of every project.
Chapter 6. "Working with a Schedule"
length: 5 min
A written schedule provides a simple tool to communicate what’s happening onsite. It helps communicate project information to the homeowners, trade contractors and suppliers. In this chapter, David goes into great detail on how to work with a construction schedule. He even gives an example of working with a pre-construction schedule to manage the homeowner experience during the design process. By following his simple advice in this chapter, every project will run more smoothly.
Chapter 7. "The Homeowner from Hell"
length: 8 min
Sometimes, the best jobs are the ones the remodeler doesn’t get. In this chapter, David discusses how to identify warning signs of the "Homeowner from Hell." These are not just demanding clients. These are unscrupulous people that cannot be satisfied and, if given the chance, will ruin company morale, cause problems at home, and quite possibly, put him or her out of business.
Chapter 8. "Agree to Procedures before the Project Starts"
length: 3 min
If a homeowner doesn’t want to follow your worksite procedures, when do you want to know? In this chapter, David provides information on how to define jobsite procedures before the project starts, and how to make sure that homeowners agree to company-wide procedures before the project starts. This simple step eliminates many ambiguities and keeps the relationship between the homeowners and the remodeling company on solid ground.
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To Your Health: Your Guide to Optimal Health$49
This 10-chapter mini-course on video covers a variety of topics designed to help people maximize their health and well-being. Dr. Kenneth R. Pelletier (Clinical Professor of Medicine and Professor of Public Health) discusses, in great detail, practical information regarding stress management, visualization and healing, the Mediterranean Diet, alcohol, depression, flus and colds, caffeine, chronic fatigue, chronic pain and sleep disorders.
Dr. Pelletier is a world-renowned expert in Integrative Medicine, a field that combines the best of Western medicine and "alternative" practices. He uses plain English to help people understand all of the concepts and then dives in to each one…explaining symptoms, causes, treatments, long and short-term ramifications and how people can effectively approach their own health issues. Each chapter runs between 10 and 16 minutes. That's over two hours of information for only $49. Once purchased, the mini-course can be viewed online, downloaded as a series of podcasts, or downloaded as an e-book that can be printed and read in chapters.
Chapters
Chapter 1. "Between Mind & Body: Stress Management"
length: 16 min
Long-term stress can lead to hypertension, headaches, gastrointestinal problems and can also contribute to colds and flus. In this chapter, Dr. Pelletier discusses the difference between Type 1 and Type 2 stress and explains why one is positive and the other is negative. He then shares his knowledge of various techniques for managing and controlling stress. By applying the information delivered in this chapter, you will be able to keep your body in an "optimal performance zone," staying alert and active without becoming overwhelmed by stressful situations.
Chapter 2. "Between Mind & Body: Visualization & Healing"
length: 14 min
Visualization is a proven technique for alleviating specific conditions, enhancing skills (such as athletes) and achieving optimum health. In this chapter, Dr. Pelletier first explains the power of visualization and how all people are capable of tapping into its power. He then gives detailed instructions on how to create a visualization practice that can be used over and over. This practice can be used to promote healing and well-being as well as enhancing personal skills.
Chapter 3. "The Mediterranean Diet"
length: 12 min
All diets are fad diets. At the same time, all diets work because people pay attention to what they eat while dieting. Because of that, all the fad diets ultimately fail. However, in this chapter, Dr. Pelletier discusses the only diet that has been clinically proven to reduce weight and improve one's overall health…the Mediterranean Diet. He lays out the 10 common elements that comprise the diet. People can incorporate as many of these elements that they like into their own diet…the more the better! Dr. Pelletier also discusses the many benefits one can expect from this diet and gives advice on how to get started.
» View Dr. Pelletier's information on the Mediterranean Diet on GuruTube
Chapter 4. "Eat, Drink and Be Merry"
length: 10 min
This chapter is about the use of moderate alcohol. Dr Pelletier discusses the latest research results of alcohol use in relation to personal health, from abstinence to moderate use and indulgence. He explains the definition of "moderate" in regard to wine, beer and liquor. He also discusses how and why the amounts differ greatly between men and women. Along with many variables that alter alcohol's effect on the body, Dr. Pelletier also goes over the many benefits of discovering one's optimal consumption and enjoyment of moderate alcohol.
Chapter 5. "Depression"
length: 13 min
Depression is a difficult issue due to the fact that it can be a result of a physical condition or it can be the cause of a physical condition. Since it is more than just feeling down or being upset, Dr. Pelletier first discusses the characteristics of true depression. He then details the various options and treatment plans, ranging from self-treatment to pharmacological choices and professional therapy. While suffering from depression can make one feel overwhelmed and without hope, Dr. Pelletier's invaluable information can help restore a sense of efficacy and well-being.
Chapter 6. "Colds & Flus"
length: 12 min
Every winter, families are bombarded with viruses causing colds and flus and it is often confusing which is which and how to best treat the problem. In this chapter, Dr. Pelletier gives very straightforward and clear information on how to differentiate between a cold and the flu, how to prevent them and how to treat them when they do occur. Among the topics covered are the effectiveness of antibiotics, over the counter and prescription medications, home remedies, herbal treatments, MindBody approaches and many others. Armed with this wealth of information, people can feel confident tackling the annual cold and flu season…as well as the rest of the year.
Chapter 7. "Caffeine"
length: 13 min
Caffeine, like alcohol, can produce positive results for personal well-being when used in moderation. In this chapter, Dr. Pelletier cuts through all the misinformation and urban legends, laying out the latest evidence-based knowledge of this powerful stimulant. He discusses dosages for various sources of caffeine and the effects of excessive intake. He also discusses symptoms of dependency withdrawal and the potential problems with "high-energy" drinks. Finally, he explains the major benefits of caffeine when used in moderation.
Chapter 8. "Chronic Fatigue: Tired All the Time"
length: 11 min
Chronic fatigue is not necessarily a disease, but can be a symptom of many different conditions, including depression and cancer. In this chapter, Dr. Pelletier explains the predisposing factors and the symptoms of chronic fatigue. He also lays out multiple treatment options, offering advice on how to approach the healing process. Among the options discussed are nutrition, behavioral therapies, exercise, homeopathic, herbal remedies and others.
Chapter 9. "Chronic Pain"
length: 12 min
Chronic pain is one of the most costly health problems in America. Almost 50 million Americans suffer from it, pushing the market for painkillers and analgesics into the billions of dollars annually. In this chapter, Dr. Pelletier explains the basic mechanisms of how humans experience pain and how it can be controlled. He discusses numerous treatment options including conventional care, electric nerve stimulation, acupuncture, nutrition and a number of MindBody and meditation therapies. By applying the information learned here, people can take control of their pain management instead of being a long-term victim.
Chapter 10. "Sweet Dreams: Insomnia and Sleep Disturbances"
length: 12 min
There are several types of insomnia. In this chapter, Dr. Pelletier describes them and explains the possible causes for each. While medications can help one get to sleep, they will not produce long-term benefits. Therefore, Dr. Pelletier focuses mostly on MindBody approaches to treatment and covers over a dozen different options that can help provide immediately relief. He also discusses some Western herbal medicine options that can produce results. For those suffering from insomnia, the information in this chapter will provide a roadmap to solving the problem. Sweet dreams...
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